Jewellery That Doesn’t Tarnish | The Everyday Luxury You Deserve

Jewellery has the power to tell stories, elevate outfits, and reflect who you are. But when your favourite necklace fades, or a ring leaves green marks on your skin, the disappointment is instant. This is why jewellery that doesn’t tarnish has become a lifestyle essential, not a luxury. Women no longer want throwaway accessories; they want timeless pieces that last.

Modern consumers are changing the rules. We want jewellery that looks like fine luxury but behaves like something we can wear every day. Pieces that transition from morning coffee to dinner dates, gym sessions to beach holidays. That elegant balance of durability and beauty is exactly what premium demi-fine brands like October 22 are delivering.

Why Tarnish Happens

Tarnish is not a sign of bad luck it’s a chemical reaction. Metals like brass or copper react to moisture, sweat, humidity, and even natural skin oils. This causes metal surfaces to oxidize, losing shine, darkening, or staining the skin.

Fine jewellery made of solid gold or platinum rarely tarnishes but it comes with a steep price and demands careful storage and maintenance. Fast-fashion jewellery, on the other hand, looks glamorous at first but quickly loses its appeal. Women today seek something in between: durability without paying thousands.

The Technology Behind Jewellery That Doesn’t Tarnish

The secret to jewellery that doesn’t tarnish isn’t a marketing buzzword, it's rooted in materials engineering. One of the most reliable metals in the industry is 316L surgical-grade stainless steel. Used in medicine and high-performance environments, this metal resists corrosion, is hypoallergenic, and extremely durable.

To elevate it aesthetically, advanced finishing methods like 18K PVD gold plating are used. PVD (Physical Vapor Deposition) is far superior to traditional gold plating. Instead of a soft coating that peels or rubs off, gold is vaporized and bonded to the steel at a molecular level.
The result:

• A richer and deeper gold tone
  
  

• Significantly higher scratch resistance
  
  

• Excellent tolerance to water, sweat, and humidity
  
  

In other words, you’re not just getting the look of luxury, you're getting longevity built into the jewellery.

October 22: Where Style Meets Strength

This engineering-first approach is core to October 22, a premium demi-fine jewellery brand crafted for modern women. Their pieces are made to be worn every day, not just saved for special occasions.

Each design begins with 316L stainless steel, ensuring strength and skin-friendly comfort. It is then finished with refined 18K PVD gold plating, creating a radiant look that is warm, elegant, and resistant to everyday wear.

October 22 avoids seasonal trends and focuses on timeless silhouettes: sleek cuffs, minimalist chains, stackable rings, bold hoops, and structured pendants. These pieces are meant to be lived in at work, on a trip, or at a late-night dinner.

Caring for Your Tarnish-Free Jewellery

Even the most durable pieces benefit from thoughtful treatment. You don’t need strict rules—just mindful routines.

1. Store Intentionally

Use a soft pouch or individual compartments in a jewellery box. This prevents scratches and maintains the surface finish.

2. Clean After Wear

Wipe your jewellery gently with a dry cloth after exercising, swimming, or sweating. This removes salt and moisture.

3. Avoid Direct Chemical Contact

Sprays like perfume, deodorant, or hairspray can coat jewellery. Apply them first, wait a moment, then accessorize.

These simple habits will keep your jewellery glowing for years.

Why Women Are Choosing Jewellery That Doesn’t Tarnish

The demand for jewellery that doesn’t tarnish reflects a cultural change. Women are rejecting disposable fashion. We want pieces that move with us through our routines, our milestones, and even our imperfections.

Brands like October 22 understand that jewellery isn’t just worn it becomes part of who you are. Their designs blend design precision with durability, ensuring your jewellery remains beautiful regardless of how often you wear it.

Elegance, comfort, and longevity aren’t opposing ideas; they're what everyday luxury should look like. Once you experience jewellery designed to endure, you’ll never want to go back to anything less.