October 22 versus Fashion Jewellery: What Is the Real Difference?

Fashion jewellery has long appealed to those who love frequent style updates at an affordable cost. But that appeal often fades quickly, just like the jewellery itself. At October 22, we take a more thoughtful approach — creating jewellery that is designed to last both physically and stylistically.

Typical fashion jewellery is made with base metals and quick plating techniques, which can wear off after just a few wears. Many pieces also contain nickel, a common irritant that causes reactions in sensitive skin. By contrast, October 22 uses medical-grade stainless steel and premium gold finishing that are safe, smooth and longer lasting.

While fast fashion focuses on trend turnover, we focus on timeless design. Our jewellery is made to be worn year after year, with styles that match modern wardrobes without chasing short-lived trends. Over time, our quality and durability offer greater value, both in cost and in confidence.